The term "Honestpreneurship" comes from the entrepreneurial attitude of being honest with others and oneself (honest entrepreneur).

If this is the case, it is obvious to focus on customer value, as it pays off 3 times - for the customer, the business and the good karma.

Why is it like that?

Very simple. Imagine ..

5 entrepreneurs with a similar offering compete for the same customer. One of them focuses on customer value, the others see it as a means to an end to do business.

Who has the best chance to build trust and thus ..

1. make the deal?
2. be most recommended?
3. reduce efforts in acquisition ?
4. increase customer lifetime value?
5. attract top-employees more easily?

Exactly! The one who focuses on customer value.

The 3 principles to successfully apply Honestpreneurship

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