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Meaning and principles
HONESTPRENEURSHIP - what does it mean
The term "Honestpreneurship" comes from the entrepreneurial attitude of being honest with others and oneself (honest entrepreneur).
If this is the case, it is obvious to focus on customer value, as it gives 3x benefits - for the customer, the business and the good karma.
Why is it like that ?
Very simple. Imagine ..
5 entrepreneurs with a similar offering compete for the same customer. One of them focuses on customer value, the others see it as a means to an end to do business.
Who has the best chance to build trust and thus ..
1. make the deal?
2. be most recommended?
3. reduce efforts in acquisition ?
4. increase customer lifetime value?
5. attract top-employees more easily?
Exactly! The one who focuses on customer value.
The 5 basic principles to apply Honestpreneurship
1. Make an impact in the market
with your product, service, skills
2. Hold a leading position in customer value
that makes your target audience run after you, not the way around
3. Build real trusted relationships
by being seriously interested in making people grow
4. Give people only what they really need
and always recommend the best solution
5. Constantly develop yourself
as it is your biggest asset and pays the best interest
Honestpreneurship resonates with you?
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