IDEA HACKING

The "shortcut" to market leadership
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more impact in marketing

IDEA HACKING is an innovative method, which leads you through systematic reframing of your products and services to a (sub) market leadership via shortcut.

YOUR Output

Core Benefit

  • Your products and services achieved a massive increase in value and much more attraction

Sales Benefits

  • You gain the interest and openness of your target group more easily, as you stand out with your added value

  • You effectively stand out from competitors which enables you to call higher prices more easily

  • You successfully unite your services, benefits and added values in one outstanding image (Pull-Positioning)

Business Development Benefits

  • Reframing gives you more flexibility in your business model that will allow you to scale more effectively

  • Depending on the objective, reframing" also open up new profitable markets and target groups

How IDEA HACKING works

IDEA HACKING is about packaging (reframing) and communicating the essence of your product, service or even your personal brand in a new, attractive way.

Without changing anything in the matter itself, we thus creates a new (sub)category that is dominated by you.

Why this approach?

People always think in boxes (categories). Being put in a box (category) with competitors means a lot of effort in acquisition. To avoid this, we simply create a "new box" (category) by challenging the status quo of the existing one via IDEA HACKING.

This enables you to effectively stand out from the competition - which makes acquisition much easier - and to achieve your own market leadership via shortcut.

Idea Hacking PROCESS

Step 1 - Focus

We get to the heart of your (hidden) added value and successfully unite your services, strengths and benefits in one image

Step 2 - Reframing

We develop a reframing strategy that creates a new, attractive (sub)category which is dominated by you

Step 3 - Benefit-Story

We develop a benefit story which enables you to achieve a pull effect in the market and to outperform your competitors

EXAMPLES

Example 1 - Catering industry

This IDEA HACK holds market potential on the scale of Starbucks

Example 2 - Consulting industry

The implemented IDEA HACK massively reduced the acquisition efforts

Example 3 - Construction industry

The implemented Idea Hack led to a full workload, so that new employees had to be hired

Example 4 - Trash container

The implemented Idea Hack made it possible to increase the prices and to achieve more impact in marketing

Would you like to find out how IDEA HACKING can lead your company to market leadership via shortcut as well ?

We will show you the path that works for you. All you have to do is to book a free consulting. Afterwards you can freely decide whether you want to go the path with us or rather alone.

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SUCCESS QUOTE

in the last 18 months with our IDEA HACKING service

Some testimonials of our clients

Why IDEA HACKING will be a success for you too

Selective
choice of customers

We only start an IDEA HACKING project if we are 100% sure that it will be a
success story

Agile
Strategy Development

We test your Idea Hack at an early stage. This gives us the necessary feedback to precisely hit the desire of your audience

Lean
Implementation

We support you as your strategy mentor to successfully apply your reframing strategy in sales & marketing, based on 80/20 rule*

* Focus on the things that get you the highest output

Would you like to find out how IDEA HACKING can lead your company to market leadership via shortcut as well ?

We will show you the path that works for you. All you have to do is to book a free consulting. Afterwards you can freely decide whether you want to go the path with us or rather alone.

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