What to do to be seen as a "MUST HAVE" in your market ?
Approach: Shout louder than competitors
Be seen as "me too"
High effort in sales & marketing
Costs a lot of time, money and nerves if you don't have a "MUST HAVE" position yet, but only seen as "Me Too" or "Nice To Have"
Approach: Differentiate from competitors
Be seen as "different"
A little less effort in sales & marketing
Nevertheless, sometimes challenges to make the added value more visible and leave the "Nice To Have" zone
Market Leadership Hacking
Approach: Set a new standard in customer value that triggers a strong need
Be seen as "must have"
Much less effort in sales & marketing
Grows your business much faster
Attain market leadership via a shortcut
Massively increases the value of your offer and brand
Reveals new hidden business potential
Daniel G. Bieber
Founder of Honestpreneurs Movement and creator of Market Leadership Hacking
In which position would you like to be with your business ?
BE SEEN AS ...
MUST HAVE ?!
Thought so !
But if someone asks you now ...
Why should I buy your product and not someone else’s ?
After hearing your product pitch, would YOU be thrilled and buy from yourself immediately?
Well ... 🤔 Hm ... 🤷 ???
AND Thats your Problem !!
The way you position, present and communicate your product does not achieve the appreciation and attraction it deserves !!!
As a result, you ...
lose business opportunities
sell your product below its value
Unnecessarily waste more money, time and nerves in acquisition than it actually needs
have challenges attracting and retaining top employees, business partners, investors ...
We are going to change it by enabling you to make your product, service, brand ...
be seen as A absolute Must have in your Industry !!!
How we´ll get you there - the 4 steps of Market Leadership Hacking
STEP 1 Value Reframing
We´ll enable you to systematically uncover hidden (added) values in your product, service, brand that triggers a strong need in your market
STEP 2 Re-Packaging
Since people always think in categories, we´ll enable you to develop a new striking category term for your (added) value to successfully differentiate and highlight it as a new standard in customer value
STEP 3 Sales Pitch & Story
We´ll enable you to develop a powerful sales pitch and benefit story for your (added) value that triggers a high sense of urgency among its target group and successfully outperforms competitors
STEP 4 Offer Strategy
We´ll enable you to strengthen your offer strategy in a way that you transform your offer into an irresistible investment for your target group
some Examples and success stories
What other people say
Learn from the BEST! This sentence hits the mark with Daniel when it is about positioning and marketing
Joachim FalldorfDirector Coprorate Services & Finance / Interim Leadership
Daniel enables great, surprising leaps of thought. But also helps with very concrete, achievable steps to the next level.
In short: New business framework plus survival tips and tricks - this mixture makes Daniel stand out as a mentor.
Sebastian HardieckBrand Accelerator & former CCO McCANN Worldgroup Germany
The cooperation with Mr. Daniel Bieber has shown us, even after more than 35 years of acquisition experience and customer care, new ways to look at our acquisition approach from different perspectives leading us to a level we have been never before.
Rolf MüllerGeschäftsführer @iMM GmbH
50% increase in sales after 3 months of cooperation! Daniel has shown us ways into the future that we would never have found on our own
Patrick KoflerCEO @Helios.bz
Mr. Bieber has the extraordinary talent to put himself in the position of the client very quickly. In addition, he motivates and leads in mentoring with his cheerful, encouraging, empathetic, patient and warm-hearted manner in a direction that I had not been aware of before.
Friederike von der MarwitzFounder @Marwitz Academy
As a 19-year-old entrepreneur from 0 to 100 through a category positioning which attracts customers almost by itself without intensive acquisition.
Balvir SinghFounder of the 1st Meme-Marketing Agency Germany
Thanks to the support, I was able to strategically position my concept "Peak performance through 350% faster regeneration" in such a way that I even gained well-known customers from the German Soccer National League (Bundesliga).
Jonathan BeilSleephacker & Founder @spitzenleistungen.com
The idea to position my sales training as "winter-proof" - based on my name - combines all my skills and hits the mark with my target group. I was able to reduce my effort in acquisition by more than 50% and increase my turnover by more than 60%.
Rainer WinterInhaber @Leaders Academy Munich
Business sparring on Champions League level. In one of our working sessions I once called Daniel a "word eroticist" because he triggers thoughts and associations through the power of words and thus opens up new perspectives. The collaboration is definitely an upgrade of my business to the next level.
Frank BömersCSO in der MedTec Branche
The mentoring was a real support for me and my company. In summary, I can say that otherwise a lot of time, money and energy would have been wasted due to an unclear positioning. Many thanks
Ferdinand GarternichGlobal R&D Manager, Automotive Branche
Just one little tip regarding my initial messages on LinkedIn has helped me to get 60% more positive feedback on my connection requests.
A small screw in the system has improved the final result enormously🔥.
Luis VincentCo-Founder @Fnanetwork
Daniel is a person who literally goes through fire for his clients. He finds a creative solution for every situation, no matter how tricky ( give it a try, you'll be surprised!), is always reliable, motivating and available at any time.
Christine RothOnline Marketing Manager
It was impressive to see how Daniel developed just out of nothing a genius idea on how to better position my services so that I can stand in the market out and better scale my business. He truly has the right ideas to massively increase the value, visibility and attraction of products and services
André NogueiraCo-Founder @Nogueira Leads
Super amazing consultation with Daniel! He made so many points that just clicked like a light bulb going off in my head.
Luke Ross Founder @BOSS Writing & creator of the Trust-Building Email Marketing system
If you are not satisfied with the results of the first 3 weeks of cooperation, you can terminate your contract free of charge.
Sounds interesting to you? Your next steps:
Step 1 - Free call
Having your product seen as a MUST HAVE in your industry !! Schedule a free call to learn how it works best for your business